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Lavazza and Wimbledon: the world’s biggest coffee shop!
Written by c0ff33   
Jul 04, 2013 at 12:08 PM

Lavazza and Wimbledon

Lavazza will be the official coffee of The Championships, Wimbledon for another three years. The presence of the brand most representative of Italian coffee in the first three years of this partnership has had extraordinary results: Lavazza’s Italian espresso has become a part of Wimbledon’s traditional iconography, just like strawberries and cream or Pimm’s.

“The new tradition” has become the concept underlying Lavazza’s participation in Wimbledon: its coffee has consolidated its position as a “new” and yet “traditional” flavour experience, lending the tennis tournament most coveted by athletes and one of the world’s most prestigious events an unmistakable Italian flavour.

The renewal of the agreement was announced in the Lavazza hospitality area at Wimbledon by Vice President Giuseppe Lavazza, along with Mick Desmond, Commercial Director of The All England Lawn Tennis Club.

“In 2011 we decided to partner with the event because Lavazza and Wimbledon share values such as tradition and excellence, in addition to a constant focus on innovating our offerings,” explained Giuseppe Lavazza – “It was therefore natural to renew the agreement: Wimbledon’s Board has chosen us to become a part of their tradition and we, in addition to being very proud of this.

The largest coffee shop in the world

Lavazza delivers at 60 points of service, including 13 cafés and restaurants, in all institutional welcoming areas, the press room and the areas reserved for the tournament’s players and officials, with more than 200 coffee machines deployed. Six hundred baristas trained directly by the Lavazza Training Centre are working at what is the largest coffee shop in the world, if all of the numbers are added together, with over one million coffees served during each Wimbledon.

There’s even the Q café – specially created for those waiting patiently to get in – an opportunity for Lavazza to provide coffee to the fans, and also to give samples (not allowed inside the ground).

Source

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Last Updated ( Jul 26, 2013 at 04:59 PM )
Starbucks introduces reusable cups
Written by c0ff33   
Apr 22, 2013 at 10:30 AM

The coffee chain Starbucks is introducing a reusable cup which UK customers can keep, in a move designed to encourage them to be more environmentally conscious while saving money.

The reusable cup is based on the design of the brand's distinctive white and green paper cups and will cost £1.

Customers who use their reusable cup will receive a 25p discount off their Starbucks drink every time they use it. The cup is made of a high-quality material which is lighter than the Starbucks ceramic tumblers, which will still be available.

The reusable cups will be available in selected stores nationwide from today but will be rolled out gradually elsewhere.

The US coffee giant has pledged to press ahead with a major expansion plan in the UK – aiming to open 300 new stores and create 5,000 extra jobs by 2016 – amid ongoing controversy over its failure to pay UK corporation tax over the past three years.

Ian Cranna, vice-president of UK marketing for Starbucks, said: "We know that our customers really care about saving money and doing their bit for the environment; between 2008 and 2012 the number of people using a Starbucks reusable tumbler increased by 235% and our new reusable cup is a low-cost, high-impact way to help make a difference on reducing waste."

Globally the chain is aiming for 5% of drinks made in its stores to be served in reusable cups by 2015 and the company says its move in the UK is a key step towards reaching this goal.

Of course Starbucks customers will still be able to enjoy their favourite beverage in a traditional dispsable coffee cup - it still remains to be seen whether other chains and independant coffee shops look towards offering a resuable cup to their customers.

Source

Vietnam now ranks number 1 among coffee exporters in the world
Written by c0ff33   
Mar 23, 2013 at 04:50 PM

HANOI, Aug. 11 (Xinhua) -- At the end of July this year, Vietnam has exported 1.2 million tons of coffee, worth 2.5 billion U.S. dollars, an increase of 31.6 percent in volume and 25.4 percent in value year-on-year, making the country the number one coffee exporter in the world.

According to the Association of Coffee and Cocoa of Vietnam ( VICOFA), due to the global and domestic economic downturn, coffee processors and consumers have diverted to Robusta coffee and this is where Vietnam has an advantage because it ranks top in the world in Robusta production.

In addition, major coffee growing countries, like Brazil and Colombia, are facing unfavorable weather conditions which negatively impacts coffee production in those countries.

During the January-July period, the disparity of Robusta coffee export price in Vietnam and other coffee exporters narrowed sharply, from 250-300 U.S. dollars down to only 30-50 U.S. dollars apart.

According to the Vietnamese Ministry of Agriculture and Rural Development (MARD), coffee production in Vietnam has strongly developed since 1996 and to date it becomes the country's second largest agricultural export commodity.

Vietnamese coffee is now available in more than 80 countries and regions. The country has advantage in terms of the coffee export volume, although with cheaper export price compared with those from other countries.

Vietnam will soon harvest its 2012-2013 coffee crop. Currently, coffee price in Vietnam increased from 38,000 VND (19 U.S. dollars) in the beginning of the crop to 43,500 VND (over 20 U.S. dollars) per kilogram.

Data from VICOFA revealed that in the past three years, Vietnam ' s Arabica coffee export volume increased sharply, from 24,000 tons in 2009 to 50,000 tons in 2011. The export price also doubled from 2,313 U.S. dollars/ton in 2009 to 4,261 U.S. dollars/ton in 2011.

The export price disparity between Robusta and Arabica coffee is getting bigger. In 2011, Arabica export price reached 4,261 U.S. dollars per ton, against 2,099 U.S. dollars per ton for Robusta coffee.

MARD set a target to grow Arabica coffee on 40,000 hectares by 2020, accounting for 8 percent of the country's total coffee growing area.

However, local coffee exporters still face a lot of domestic and global challenges ahead.

According to VICOFA, the output of the coming coffee crop will decrease by 15 percent because many farms are re-planting their coffee plants. The country has now more than 120,000 hectares of land with stunted coffee plants.

Vietnam has released a master plan for coffee production up to the year 2020 and a vision up to 2030, under which total area for coffee growing will be maintained at 500,000 hectares by 2020, with an output of 2.4 tons per hectare, and 479,000 hectares with an output of 2.5 tons per hectare by 2030. At the end of 2011, the country had 571,000 hectares of land under coffee cultivation.

Total designed capacity of coffee processing is expected at 120, 000130,000 tons per year, reported the MARD.

To reach the target, domestic coffee producers and exporters would focus on diversifying their export products and at the same time meeting the demand for domestic consumption.

However, the biggest difficulty for coffee growers is access to loans with high interest rate.

In the world market, Vietnam's processed coffee products find it difficult to enter the developed countries, so the country mostly exports grain coffee with lower price.

Source

Home roasters can enjoy their very own cup at home using Vietnam Green Coffee Beans in their favourite home coffee roaster - like the Gene Cafe coffee roaster.

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If you enjoy the taste of fresh ground, home made coffee there is certain equipment that you will need to make this well. One of the key parts of the home coffee makers equipment is the espresso grinder and this is basically used to reduce coffee beans to the grounds that are used in an espresso machine.

There are a couple of advantages to owning an espresso coffee grinder. Firstly it can be more cost effective than buying pre-packed grounds and although you have the initial outlay of buying the espresso coffee nmachine this should be paid back in time with the cost saving from grinding your own beans. The second advantage is freshness. Generally it is agreed that the sooner after grinding espresso beans that you brew the coffee, the better the coffee will taste. Pre-packed coffee beans can sit on the shelf for a long time before use and therefore the best way to ensure the freshness and quality of the grounds you use is to make your own with an espresso coffee grinder.

If you are considering purchasing an espresso grinder there are a couple of types available on the market. These comprise grinders with a blade and those with a burr. The blade espresso grinder typically has a fan shaped blade that chops up the beans and these tend to be the less expensive type. However the blade type can produce grounds of inconsistent sized grains. If you are looking for more consistent grounds, which is typically said to make better tasting coffee, the espresso burr coffee grinder can be a better choice and this crushes the beans between a stationary surface and a grinding wheel.

Prices for coffee grinders which are suitable for home use can vary between £40 at the more affordable end of the market up to around £600 for the more professional style of grinder. For commercial espresso grinders the price can go up as high as £1000 to £2000 for top grade equipment.

Some of the companies that manufacture coffee grinders include Cimbali, Capresso and Rancilio. Examples of the espresso grinders on the market include The Iberital MC2 At around £130 to purchase this is considered to be one of the best budget grinders available. It has conical steel burrs which provide high precision grinding and has 16 settings allowing extra fine to coarse grinding. It also has a timer which can be set between 5 and 60 seconds and this allows you to work to an accurate grinding time. The Rancilio Rocky Burr Grinder with Doser is considered to be another good grinder and this retails for around £245. This is a medium duty grinder which is good for the home or small business. The grinding wheels are made of high quality hardened, tempered steel which provides a consistent grind and pulling the dosing handle will dispense around 7 grams of ground coffee each time.

To make the best possible home made coffee an espresso grinder can be an essential piece of equipment. It ensures you have the freshest grounds possible to make your daily espresso and this will help you make a great tasting cup of coffee every time.

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